Privacy Policy

Last updated: October 22, 2026

1. Introduction

4on AB (“4on”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, https://4on.se/, contact us or interact with our digital content.
We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection legislation.

2. Data Controller and Contact Information

The data controller responsible for personal data processed through this website is:

4on AB
Company registration number: 559312-5585
Hyvelvägen 3
444 32 Stenungsund
Sweden

Email: info@4on.se
Website: https://4on.se/

If you have any questions about how we process personal data or wish to exercise your rights, please contact us using the email address above.

3. Personal Data We Collect

Depending on how you interact with our website, we may collect the following information:

Information you provide directly

Information collected through website usage

Some of this information may be collected through cookies or third-party technologies, depending on your consent choices.

4. How and Why We Use Personal Data

We process personal data for the following purposes:

Purpose

Legal Basis

Responding to contact forms, questions and business inquiries

Legitimate interests or steps taken at your request before entering into a contract

Managing communication with distributors, retailers and potential business partners

Legitimate interests or contractual necessity, as applicable

Maintaining website functionality, security and technical operations

Legitimate interests and, where applicable, legal obligations

Understanding website performance through analytics

Consent, where required

Enabling embedded YouTube videos and associated third-party technologies

Consent, where required

Recording and managing cookie preferences

Compliance with applicable legal obligations

Where we rely on legitimate interests, we consider our business interests in relation to your rights and freedoms.

5. Contact Forms and Business Inquiries

When you submit a form on our website, we process the information you provide to respond to your inquiry and, where relevant, manage further business communication.
Our website uses Elementor Forms and Forminator to collect form submissions.

Submitted information may be stored in our WordPress administration system and sent to us by email.
Access to this information should be restricted to authorized personnel who need it for the relevant purpose.
We do not use information submitted through contact forms for unrelated marketing communications without an appropriate legal basis.

6. Cookies and Analytics

We use cookies and similar technologies to support website functionality, remember consent preferences and understand how visitors interact with our website.

Our website uses Google Analytics 4 (GA4) to analyze website traffic and content performance.
Depending on your consent preferences, analytics processing may involve information such as device details, online identifiers, page views and website interactions.

We use Cookiez to manage cookie preferences.
For more information about the cookies and technologies used on our website, please see our Cookie Policy.

7. Embedded Videos and Third-Party Content

Our website contains embedded YouTube videos.
YouTube is a service provided by Google. When you consent to load a YouTube video, Google may collect information about your device, browser and interaction with the content.

We use consent controls designed to prevent YouTube video players from loading before the relevant consent has been provided.
For more information, please see Google’s Privacy Policy.

8. Sharing Personal Data

We may share personal data with trusted service providers that support the operation of our website and business communications, including:

Where required, we enter into appropriate data processing agreements with providers processing personal data on our behalf.
We may also disclose personal data where required by applicable law.

We do not sell personal data.

9. International Data Transfers

Some of our service providers may process personal data outside the European Union or European Economic Area (EU/EEA).

Where personal data is transferred to a country outside the EU/EEA, we apply appropriate safeguards as required by applicable data protection legislation. These may include adequacy decisions or the European Commission’s Standard Contractual Clauses, where relevant.

10. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, taking into account the nature of the information, ongoing business communications, and any applicable legal obligations.

Contact Form Submissions

Information submitted through our contact forms is stored in our WordPress administration system and may also be retained in our email accounts.
Information is retained until it is reviewed and deleted when no longer necessary for the relevant purpose.

Google Analytics Data Retention

We use Google Analytics 4 (GA4) to analyze website traffic and interactions. Our current data retention settings are 2 months for event data and 14 months for user data, with retention reset upon new user activity where applicable.

These settings apply to the relevant data within Google Analytics and do not necessarily determine how long aggregated reporting data or cookies remain available.

Cookies and Consent Data

Cookie-related information is retained according to the applicable cookie settings and consent management configuration. Further details about individual cookies and their storage durations are provided in our Cookie Policy.

Your Rights

You may request the deletion of your personal data at any time by contacting info@4on.se, subject to any applicable legal obligations or other lawful grounds for retention.

11. Your Rights

Under the GDPR, you may have the right to:

To exercise your rights, please contact info@4on.se.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY): https://www.imy.se/.

12. Data Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration and disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website functionality or applicable legal requirements.

The latest version will be published on this page with an updated revision date.